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Panera Bread Company (PNRA) operates over 2,000 bakery-cafe locations throughout the United States and Canada and serves over 9 million customers per week. Panera's operations are divided into the following segments: - Company-Operated Bakery-Cafes - Franchised Bakery-Cafes - Fresh Dough and Other Products The Fresh Dough and Other Products segment supplies fresh dough, produce, tuna, and other products to the company-operated and franchised cafes. Recent data (in millions) for each of these segments are as follows: a. Determine the profit margin for each segment. Round to one decimal place. b. Determine the investment turnover for each segment. Round to two decimal places. c. Use the DuPont formula to determine the return on investment for each segment. Round to one decimal place. d. Which segment has the highest profit margin, investment turnover, and return on investment? 1. The franchised bakery-cafes have the highest profit margin, investment turnover, and return on investment because Panera incurs no cost of goods sold or operating expense in generating this revenue. 2. The fresh dough and other products segment has the highest profit margin, investment turnover, and return on investment because Panera incurs no cost of goods sold or operating expense in generating this revenue. 3. The company-operated bakery-cafes have the highest profit margin, investment turnover, and return on investment because Panera incurs no cost of goods sold or operating expense in generating this revenue. 4. All three segments have relatively the same profit margin, investment turnover, and return on investment because the their operating costs are similar. e. If franchised cafes are more profitable, why would Panera operate company-owned cafes? 1. Company-owned cafes help in establishing brand reputation, testing new products and improving operating efficiencies. 2. Company-owned cafes help in establishing brand reputation and increasing profit margins. 3. Company owned cafes are more profitable than franchises. 4. Company-owned cafes are low on investments and give high profits

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