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P22-4A Svetlana Pace es directora de publicidad de Bargain Shoe Store. Actualmente est trabajando en...

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Accounting

P22-4A Svetlana Pace es directora de publicidad de Bargain Shoe Store. Actualmente est trabajando en una importante campaa de promocin. Sus ideas incluyen la instalacin de un nuevo sistema de iluminacin y un mayor espacio de exhibicin que agregar $34 000 en costos fijos a los $270 000 gastados actualmente. Adems, Svetlana propone que una disminucin del precio del 5% ($40 a $38) producir un aumento del 20% en el volumen de ventas (20 000 a 24 000). Los costos variables se mantendrn en $22 por par de zapatos. La direccin est impresionada con las ideas de Svetlana, pero preocupada por los efectos que estos cambios tendrn en el punto de equilibrio y el margen de seguridad.

Instrucciones

(a) Calcule el punto de equilibrio actual en unidades y comprelo

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