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owns a luxury resort located on the island of Bora Bora, a 12 square-mle island in the western part of the Society Islands of French Polynesia The resort is a major international tourist destination, famous for its aqua-centric luxury hospitality, and plentiful coconut trees. Veronica was interested irn determining the profit that her marketing campaigns are generating for her business so she contacted a consulting firm in Los Angeles, CA, to help her. As a marketing graduate, you are selected to perform this task You pack your bags and flew to Bora Bora Upon meeting with Veronica, you suggest that she might want to use Return on Marketing Investment (ROMI) to find out how much profit each marketing campaign is generating. ROMI is a metric used in marketing to measure the productivity of a promotional campaign. It is a subcategory of return on investment, as the expenses here are incutred on marketing You also comment that by focusing on ROMI Veronica can help her shareholders move away from the idea that marketing is an expense that can be deducted when the economy is weak Instead, it is an investment that produces revenue n order to calculate ROMI, you ask Veronica to supply you with several figures, including the revenues before each revenues after each campaign, and marketing campaign costs for television, social media and website (see below) You espiain h revenues after campaign minus revenues before campaign would equat sales growth Then, the increase in sales would be ed in ormula below to obtain ROM ROMI (Increose in Sales-Marketing Compaign Cost) / Marketing Compeign Cost The Sgures rom Veranica show that revenue before each campaign was $12000 The cost of ech cenpaign and subgue

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