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Over the past six months, Six Flags conducted a marketing studyon improving their park experience. The study cost $3.00 millionand the results suggested that Six Flags add a kid's only rollercoaster.Suppose that Six Flags decides to build a new roller coaster forthe upcoming operating season. The depreciable equipment for theroller coaster will cost $50.00 million and an additional $5.00million to install. The equipment will be depreciated straight-lineover 20 years.The marketing team at Six Flags expects the coaster to increaseattendance at the park by 5%. This translates to 110,714.00 morevisitors at an average ticket price of $39.00. Expenses for thesevisitors are about 12.00% of sales.There is no impact on working capital. The average visitorspends $23.00 on park merchandise and concessions. The after-taxoperating margin on these side effects is 31.00%. The tax ratefacing the firm is 36.00%, while the cost of capital is 8.00%.What is the NPV of this coaster project if Six Flags willevaluate it over a 20-year period? (Six Flags expects the firstyear project cash flow to grow at 5% per year, going forward)(Express answer in millions)
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