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One of the many benefits of social media is it provides a quantifiable number for any ad campaign. Last month, XYZ ran an ad campaign on YouTube, Twitter, Linkedin, Instagram, and Facebook. XYZ would like to know which social media platform is performing the best. Their average sale is $859 per unit. The chart below is XYZ Social Media Advertising Campaign's tracking form. Based on the chart above, fill in the blanks in the chart below, and then answer the questions that follow. Define CPM, cost per lead, and cost per click. After completing the chart, answer the following questions pertaining to costs. 1. Discuss what social media platform generates the lowest CPM. 2. Discuss what social media platform generates the lowest cost per lead. 3. Identify what social media platform delivers the lowest cost per click (CPC). 4. Identify what social media platform has the highest conversion rate of leads to sales. 5. Identify what social media has the lowest number of impressions to get one sale. 6. Discuss what social media tool produced the highest revenue at the average sale of $859. 7. Identify what social media platform produces the highest ROI. 8. Based on your analysis, what recommendations would you make to XYZ company? Next, answer the following questions on growth rates and engagement: 1. Calculate the audience growth rate for each platform from 2019 to 2020. 2. Determine the audience growth rate for each platform from 2020 to 2021. 3. Determine the audience growth rate for each platform from 2019 to 2021. 4. Determine the engagement rates for the most recent post for each platform. 5. Illustrate one of the 12 calculations as a graph

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