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Once you have selected the product, you will answer the following questions to create a one-page handout that you wll submit via Canvas. Your answers should be concise and dear. Use the headings (product, target market, mode of entry, etc-) to clearly differentiate your answers in your assignment. The maxdmum Is an 8.5 by 11 inch page (one side). Submit only your answers, not this set of Instructions. Include a cover page with your name. You can also have a reference page at the end. Remember that a "new" product could be a substantially modified version of an existing product. For example, each new iPhone that comes to the market is a "new" product; a new version of the product. Ora "new toothpaste is new because it has new features, even though toothpaste has existed for a long time 1. PRODUCT: What is the product? Describe the existing product that you selected and its features as well as explaining from which country the product is coming from. Explain what changes you would do to the core product and/or the components of the total product (brand name, packaging, accessories, service, warranty, etc.) lustify your decision to change or keep it standardized. (Remember what you learned in other chapters. You can use any of the factors that are in the external environment (culture, economics, legal issues...), to justify your selection. 2. TARGET MARKET Which is the NEW country that you have selected to sell this product at? Why did you select this target market? WHO is your target market (describe who would be the typical consumer of this product in terms of demographics, lifestyle, etc) 3. MODE OF ENTRY, Which mode of entry (ie. exporting, licensing. joint venture, etc. would you select to enter the market? Why? PRICE, based on what you learned in chapter 13 How would you decide on the PRICE of the product? Explain your pricing strategy 4. S. PROMOTION How can you add value to the consumer through a PROMOTION? Explain your promotion strategy and how it creates value in the mind of the consumer. (Use any or all components of the promotion mix, explain why). 6. DISTRIBUTION In what type(s) of channel of distribution would you sell the product? is it the same or different than in the original market (adapted or standardized]? Why? Once you have selected the product, you will answer the following questions to create a one-page handout that you wll submit via Canvas. Your answers should be concise and dear. Use the headings (product, target market, mode of entry, etc-) to clearly differentiate your answers in your assignment. The maxdmum Is an 8.5 by 11 inch page (one side). Submit only your answers, not this set of Instructions. Include a cover page with your name. You can also have a reference page at the end. Remember that a "new" product could be a substantially modified version of an existing product. For example, each new iPhone that comes to the market is a "new" product; a new version of the product. Ora "new toothpaste is new because it has new features, even though toothpaste has existed for a long time 1. PRODUCT: What is the product? Describe the existing product that you selected and its features as well as explaining from which country the product is coming from. Explain what changes you would do to the core product and/or the components of the total product (brand name, packaging, accessories, service, warranty, etc.) lustify your decision to change or keep it standardized. (Remember what you learned in other chapters. You can use any of the factors that are in the external environment (culture, economics, legal issues...), to justify your selection. 2. TARGET MARKET Which is the NEW country that you have selected to sell this product at? Why did you select this target market? WHO is your target market (describe who would be the typical consumer of this product in terms of demographics, lifestyle, etc) 3. MODE OF ENTRY, Which mode of entry (ie. exporting, licensing. joint venture, etc. would you select to enter the market? Why? PRICE, based on what you learned in chapter 13 How would you decide on the PRICE of the product? Explain your pricing strategy 4. S. PROMOTION How can you add value to the consumer through a PROMOTION? Explain your promotion strategy and how it creates value in the mind of the consumer. (Use any or all components of the promotion mix, explain why). 6. DISTRIBUTION In what type(s) of channel of distribution would you sell the product? is it the same or different than in the original market (adapted or standardized]? Why

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