number 12

diaper users. The coupons ofter consumers a $2 discount off the regular price of a pack of diapers. The company sends an accompanying letter advising consumers to bring the coupons to their favorite store and use them. If the brand is not in stock, the letter encourages consumers to ask the store manager to stock the new brand. This promotion effort by the company is an exampl D pushin O pulling. internal marketing D buyer-initiated communication none of the above QUESTION 12 Personal selling dominates the promotion mix in business markets, so mass selling is not necessary True. False QUESTION 13 Jeanne Bowman is an active, healthy, 80-year-old widow and mother of five gro She is well-informed and very conservative in her social and political views. L wn children who range in age from 42 to 60 yearsc ike many people in her age group, she is cautious whe hone and learned to use e-mail, mai mes to high-technology products, but in the last three years, she has purchased a cellular p due to the urging of her children and friends. She has just decided to purchase a DVD player because she watched a DVD movie at daughter's home and really liked the quality of the picture. As was the case with her other high-tech purchases, a family member accompany her when she buys the DVD player. Regarding Jeanne's adoption of DVD technology, she seems to be in the group D innovator. O early adopter O early majority