No copy-paste, please
Change Management at General Motor (Gm)
Scenario
General motor established in 1908. that time the company was thesole carmaker dealer in the region, e.g. Michigan, first it was aholding Buick company, till 1920 it was becoming the world largestmotor manufacturing company, the company got tremendous success intime of Alfred salon, due to his leadership the company wasproducing new style and design car every year, and he had givensuch concept to the company. The other brand of the company isChevrolet, Pontiac, Buick, and Cadillac. These were the differentbrand cars which were producing by company that time, and this waythere were no other competitors to compete in the company differentcars. But with emerging of the japans automakers the company feltthreatened, specially the emerging of Toyota Japan, who with agreat extent disturbed the profitability of the GM, especially inthe North American market. In 2001 the sale graph of the GM was indeclined trend, because Toyota had captured the market, this waythe GM received loan form American government and Canadiangovernment to support the company in that crises period. During2009 the company had faced bankruptcy and had closed several brandand sold out to china based companies. Now the company again gothis position in market by restructuring and making change in thecompany. Now the company is again operating business in the corebrands in America such as Chevrolet, GMC, Buick, and Cadillac.
Q1. How can we use different approaches elaborate andbring to light the core concept of the organization change, whatare diverse factors which move the organization to change, stepsfor change, resistance for change, change forces, change managementapproaches, explain that.
Q2. According to the lewins model, the organization mustfollow three steps for successful change management, Discuss thesteps with the above scenario
Q3. In the present scenario when the expert specialistdecides about all the situation and preparing for changing theorganization it leads to the concept of organizational change orchange management, the question arises that how will change theorganization, evaluate the cost of proposed change