Nina's Nibbles is considering a month-long discount on snack bars, reducing the price from $2.00 to...

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Accounting

Nina's Nibbles is considering a month-long discount on snack bars, reducing the price from $2.00 to $1.50. Promotion costs $1000. Nina expects snack bar sales to increase by 30%, with a 10% decline in trail mix sales. Weekly data are:

Product

Sales Price

Variable Costs

Sales Volume

Snack Bars

$2.00

$1.00

600

Trail Mix

$3.00

$1.50

400

Requirement: Determine the impact on sales and profitability.

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