New Green Ltd. manufactures and markets quality tea in domestic market. The following data are...

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Accounting

New Green Ltd. manufactures and markets quality tea in domestic market. The following data are available; Per Kg.

Sh.

Raw materials 16

Convention cost (variable) 12

Dealers Margin (10% of sales) 4

Selling price 40

Fixed costs 500,000

Present sales 90,000 Kg.

Capacity utilization 60%

There is acute competition. Extra efforts are necessary to sell. Suggestions have been made for increasing the sales;

By reducing sales price by 5%

By increasing dealers margin by 25% of the existing rate

Required: Advice the management on which of the above two suggestions would you advise, if the company desires to maintain the present profit

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