n the first units of this course we discussed how to generate a client base and...

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General Management

n the first units of this course we discussed how to generate aclient base and making calls that will generate business for yourcompany. In this unit we have discussed ways to maintain thoserelationships once you have them.
Image you are the top marketing executive for a company, whatare specific techniques that you would implement to maintain yourclient base? How would you build lasting partnerships with businessclients? In your initial response, clearly articulate your plan ofaction to accomplish this task. In your follow up responses, givespecific feedback on the strengths and weaknesses of yourclassmate’s plan of action.

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Today the world of business is extremly competitive and customers are very vunrable because of which an organisation with one single carelessness can easily loose their client base Establishing a client base is important but maintaining the same customers for life is the most crucial step The companies have to follow some retention strategies in order to maintain their customers which arer The customers have to be kept satisfied with the services or product you provide thats the basic need but over and above to create your competitive advantage you need to think beyond then just that the aftersale services should be as good and as responsive as the first step The See Answer

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