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Multinational businesses are changing old perceptions at ahurried pace and are doing away with a number of long-held negativeassumptions of financial management in third-world nations.Instead, many firms are in a quest to find new methods that willpropel them to the front of the line and become the trend setter,the leader, and the dominant entry that captures market share intonew global markets.Explain the role that the leadership of firms seeking to dobusiness in new global markets should take.
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