MSIs educational products are currently sold without any supplemental materials. The company is considering the...
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MSIs educational products are currently sold without any supplemental materials. The company is considering the inclusion of instructional materials such as an overhead slide presentation, potential test questions, and classroom bulletin board materials for teachers. A summary of the expected costs and revenues for MSIs two options follows:
CD Only
CD with Instructional Materials
Estimated demand
34,000
units
34,000
units
Estimated sales price
$
26.00
$
45.00
Estimated cost per unit
Direct materials
$
4.25
$
6.75
Direct labor
6.50
10.50
Variable manufacturing overhead
6.50
9.75
Fixed manufacturing overhead
7.00
7.00
Unit manufacturing cost
$
24.25
$
34.00
Additional development cost
$
105,000
Required: 1. Based on the given data, Compute the increase or decrease in profit that would result if instructional materials were added to the CDs.
CD Only
CD with instructions materials
Incerementals
Sales Revenue
Variable Costs
Contribution Margin
Additional Development Cost
Differential Profit (Loss)
2. Should MSI add the instructional materials or sell the CDs without them?
3-a. Suppose that the higher price of the CDs with instructional materials is expected to reduce demand to 21,000 units. Complete the table given below based on Requirement 1 and 2 data.
CD Only
CD with instructions materials
Incremental
Sales Revenue
Variable Costs
Contribution Margin
Additional Development Cost
Differential Profit (Loss)
3-b. Should MSI add the instructional materials or sell the CDs without them?
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