Motivation is a vital factor for business in the productionprocess. Laborers are not machines, and cannot always do the sametask with equal passion. The chief executive officer of StarbucksCorporation, Howard Schultz, considers that the reason for successin Starbucks is not coffee but employees. He firmly believes thatthe spirit of Starbucks is employees and feels honored about thevalue of Starbucks employees. Starbucks offers an interactivestructure that makes personnel throw themselves into their job. 1)Equal treatment: The managers in Starbucks treat each employeeequally and all of the staff are called partners even thesupervisors of each branch. In order to narrow the gap betweenmanagers and employees, they also co work with the basic levelstaff in the front line. Due to this, they can maintain a goodmanagement system and create a much closer and more familiaratmosphere than other places. Not only do employees enjoy their jobbut customers are also affected by their enthusiasm. 2) Listen toemployees: Starbucks has a well-organized communication channel foremployees. It places great importance on labor. For example,managers plan the working hours per workers and arrange theschedule of time off, according to the workers wants in order tomeet their requirements. There are interviews weekly to see whatemployees needs are. The partners have the right to figure out whatis the best policy for them, and the directors show a respect foreach suggestion. Starbuck seven wants every employee to join inmaking and developing plans, then work together in achieving theirgoals. As a result, the policies and principles are communicatedbetween all staff, and there is no limitation in employee’spersonal opinions. 3) Good welfare measures: All employees,including informal personnel, are offered a great deal of welfarepolicies, for instance, commodities discounts for employees,medical insurance (including health, vision and dental) andvacations. Moreover, the partners who work over 20 hours a week areentitled to benefits. Starbucks also thinks that debt financing isnot the best choice, thus it chooses to allocate stock dividends toall employees with a free script issue. By this policy, theemployees can get benefits from the dividends of the company.Because of this, they have the same goal in other words, they aremotivated to increase the sales to earn more profits. To Starbucks,the employees are the most important asset. 1) How does Starbuckskeep its employees motivated?
Which motivational theories can be applied?
