Most successful businesses today actively develop loyal customers who buy their brands again and again....

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Accounting

Most successful businesses today actively develop loyal customers who buy their brands again and again. After all, getting current customers to buy more is much easier than constantly seeking new customers. In business, its called the 80/20 rule80% of your business revenues come from the most loyal 20% of your customers.

Think of three brands that you buy on a regular basis. Why do you stick to these products? How could another company dislodge you? Discuss. [approximately 200 words]

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