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Most companies nowadays have a website that you can visit firstbefore setting foot in their stores, as well as for purchasing their products online, or making use of their service. These websites can be many customers first encounter with the company and can ultimately determine whether a potential customer will purchase their products or subscribe to their service.

For this project, select 2 companies from which you have never bought a product nor used a service before. These companies should have a transactional website. These 2 companies should also offer similar products and/or services. Interact with the 2companies websites.

Compare the 2 similar companies by answering the followingquestions in your own words:

1) Which 2 similar companies did you compare?

2) Think of 1 question that you can ask both companies. How easy was it to find the answer?

3) How many ways could you contact customer service on each website (phone, online chat, face-to-face and/or email)?

4) How easy was it to navigate the 2 websites? Explain with examples.

5) Did the companies have a customer review or testimonials section? If so, did they post their own replies to some or all of the customer reviews? How important are customer reviews or testimonials to you when considering the purchase of a product/service?

6) Based on your experience, which of these 2 websites would you more likely use? Explain.

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