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More companies are looking towards social media listening data as valuable intelligence on their customers. One platform...

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General Management

More companies are looking towards social medialistening data as valuable intelligence on their customers. Oneplatform is Sysomos which offers two tools, Heartbeat and Map. Whatare these platforms used for? How are they similar and different?What are the advantages and disadvantages? Cite all sources used ina works cited page.

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Answer What are these platforms used for Sysomos Heartbeat and Map are used for To identify influencers within a group or community Social media planning and connecting Tracking Social media across various channels How are they similar and different The similarity between Heartbeat    See Answer
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