Module 04 Course Project - Rough Draft The rough draft of your course project paper is...

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General Management

Module 04 Course Project - Rough Draft
The rough draft of your course project paper is now due.
Your paper should include the following:
-A brief description of the organization and industry theyselected
-At least four key concepts relevant to Operations Management inyour organization
-An explanation of how these elements directly relate toOperations Management
-An analysis of how these concepts work together to resolvebusiness problems
-An analysis of how these (4) concepts reflect effectivemanagement and efficiency
-An evaluation of operations concerns in global markets
-An evaluation of corporate social responsibility issues withregards to quality and industry standards.
Your paper must 2- 3 pages long besides a cover page and areference page. It should demonstrate a strong thesis statementsupported by research from at least 3 scholarly sources. Both areferences page and in text citations must be in APA format.

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answer 1 A brief description of the organization and industry they selected the industry i would be choosing is beverage industry which is coca cola which is soft drink manufacturing companyCocaCola is one of the world famous and largest brands in beverages industry The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta Georgia USA The brand has since become household drink in over 200 countries across the globe Carbonate drinks are the single largest component in CocaCola Company which account for about 78 of the total volume sold in the 2008 The company has over 3000 beverages products and has about 500 brands in its portfolio these includes CocaColaDiet Coke family Cocacola enterprise CCE wide range of carbonates includes Fanta sprite etc the CocaCola brand has been adopted the strategy of global marketing They are considering the whole world as single market place and uniform marketing strategy was being used Cocacola for many years but now the trend is changing and different marketing campaigns are being designed for different regions of the world Business decisions are made on a domestic basis to fit in with the culture and needs of the domestic community In 1919 CocaCola decided it was time to go global The CocaCola Company decided to take its operations beyond national boundaries and marketing research was started in central See Answer

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