Mitsubishi Corporation plans to enter the markets of Ghana with its new Sports Utility Vehicle (SUV)--...

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General Management

Mitsubishi Corporation plans to enter the markets ofGhana with its new Sports Utility Vehicle (SUV)-- the
Mitsubishi Sogo Sosha Model. You are the Sales Manager ofMitsubishi Corporation for Middle East and African
Markets. Prepare a report for the Board of Directors detailing thefeasibility of the proposed venture. Your report
should include the following:
1.1 An analysis of the situation in the aforesaidcountry by using appropriate tools. (15)
1.2 Industry and its characteristics in the country. (20)
1.3 Recommended strategies and explain why they are the best fit.(10)
1.4 Implementation plans. (15)

Answer & Explanation Solved by verified expert

3.7 Ratings (686 Votes)

Ghana is one of the most promising and fastestgrowing automobile markets in the region Ghana automobile industry is supported by multiple factors such as labor availability RandD efforts geographic advantage and government support With a positive outlook for the economy and greater household purchasing power automobile sales in the country are set to witness a strong surge in sales to 2026 The imports on automotive parts and components are likely to increase in the country as some of the democratic parties like the New Patriotic Party have planned to reduce corporate tax to around 2025 and remove Special Import Levy in the country under its manifesto in 2016 Market Overview Ghanas Automobile Market is expected to register a CAGR of 606 Ghana being the third biggest economy country among West African countries is likely to experience growth in the automotive industry See Answer

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