Minden Company introduced a new product last year for which it is trying to find an...

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Minden Company introduced a new product last year for which itis trying to find an optimal selling price. Marketing studiessuggest that the company can increase sales by 5,000 units for each$2 reduction in the selling price. The company’s present sellingprice is $99 per unit, and variable expenses are $69 per unit.Fixed expenses are $834,300 per year. The present annual salesvolume (at the $99 selling price) is 25,600 units.

Required:

1. What is the present yearly net operating income or loss?

2. What is the present break-even point in unit sales and indollar sales?

3. Assuming that the marketing studies are correct, what is themaximum annual profit that the company can earn? At how many unitsand at what selling price per unit would the company generate thisprofit?

4. What would be the break-even point in unit sales and indollar sales using the selling price you determined in (3) above(e.g., the selling price at the level of maximum profits)?

Answer & Explanation Solved by verified expert
3.9 Ratings (417 Votes)

25,600
total per unit
1) Sales 2534400 99
less :Variable cost 1766400 69
contribution marging 768000 30
less:fixed expense 834,300
Net operating income(loss) -66,300
net operating loss -66,300
2) Break even point in units 27810
Break even point in dollars 2753190
BEP(units)                = fixed cost/contribution margin per unit
BEP(dollars)              = BEP units * selling price per unit
3) units 25,600 30,600 35,600 40,600 45,600 50,600 55,600 60,600
selling price per unit 99 97 95 93 91 89 87 85
less:Variable expense -69 -69 -69 -69 -69 -69 -69 -69
contribution per unit 30 28 26 24 22 20 18 16
total contribution margin 768000 856800 925600 974400 1003200 1012000 1000800 969600
less:fixed expense -834,300 -834,300 -834,300 -834,300 -834,300 -834,300 -834,300 -834,300
net operating income(loss -66300 22500 91300 140100 168900 177700 166500 135300
Maimum profit 177700
number of units 50,600
selling price 89
4) Break even point in units 41715
Break even point in dollars 3712635
BEP(units)                = fixed cost/contribution margin per unit
BEP(dollars)              = BEP units * selling price per unit

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