Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers...

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Accounting

Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff.

The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented income statement for May is given below.

Sales Region

West Central East
Sales $ 314,000 $ 802,000 $ 705,000
Regional expenses (traceable):
Cost of goods sold 94,000 241,000 314,000
Advertising 104,000 238,000 243,000
Salaries 52,000 56,000 114,000
Utilities 8,800 15,500 14,300
Depreciation 22,000 31,000 27,000
Shipping expense 14,000 33,000 38,000
Total regional expenses 294,800 614,500 750,300
Regional income (loss) before corporate expenses 19,200 187,500 (45,300 )
Corporate expenses:
Advertising (general) 16,000 42,000 34,000
General administrative expense 20,000 20,000 20,000
Total corporate expenses 36,000 62,000 54,000
Net operating income (loss) $ (16,800 ) $ 125,500 $ (99,300 )

The cost of goods sold and shipping expense are both variable. All other costs are fixed.

Required:

3. Prepare a new contribution format segmented income statement for May. (Round percentage answers to 1 decimal place.)

Total Company West Central East
Amount % Amount % Amount % Amount %
Sales
Variable expenses:
Cost of goods sold
Shipping expense
Total variable expenses 0 0.0 0 0.0 0 0.0 0 0.0
Contribution margin 0 0.0 0 0.0 0 0.0 0 0.0
Traceable fixed expenses:
Advertising
Salaries
Utilities
Depreciation
Total traceable fixed expenses 0 0.0 0 0.0 0 0.0 0 0.0
Regional segment margin 0 0.0 $0 0.0 $0 0.0 $0 0.0
Common fixed expenses:
Advertising
General administration
Total common fixed expense 0 0.0
Net operating income (loss) $0 0.0

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