Mickey Mouse Incentives? Walt Disney put Michael Eisner at the helm in 1984 in an...
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Mickey Mouse Incentives? Walt Disney put Michael Eisner at the helm in 1984 in an attempt to boost Disney's performance. Eisner's compensation package included a base salary, plus stock options and bonuses tied to the firm's performance. In late 1994, newspapers across the country reported that Eisner was among the highest-paid CEOs in the country. Over the preceding three years, Eisner earned nearly $400 million, including unrealized gains on stock options. Many were understandably outraged by the reports, and members of Disney's board of directors were in the awkward position of having to justify Eisner's contract to the press. Assuming you were on Disney's board of directors, how would you defend the contract Eisner received from the firm? mtbim srt 101 abg art (Hint: Which problem(s) was the contract supposed to handle and how did it do so?) HOT ROD IM VAHT AT
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