Merline Manufacturing makes its product for $50 per unit and sells it for $140 per...

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Accounting

Merline Manufacturing makes its product for $50 per unit and sells it for $140 per unit. The sales staff receives a 10% commission on the sale of each unit. Its December income statement follows

MERLINE MANUFACTURING Income Statement For Month Ended December 31, 2015
Sales $ 1,400,000
Cost of goods sold 500,000
Gross profit 900,000
Operating expenses
Sales commissions (10%) 140,000
Advertising 220,000
Store rent 25,000
Administrative salaries 45,000
DepreciationOffice equipment 55,000
Other expenses 13,000
Total expenses 498,000
Net income $ 402,000

Management expects Decembers results to be repeated in January, February, and March of 2016 without any changes in strategy. Management, however, has an alternative plan. It believes that unit sales will increase at a rate of 10% each month for the next three months (beginning with January) if the item's selling price is reduced to $125 per unit and advertising expenses are increased by 25% and remain at that level for all three months. The cost of its product will remain at $50 per unit, the sales staff will continue to earn a 10% commission, and the remaining expenses will stay the sam

MERLINE MANUFACTURING
Budgeted Sales
For Months of January, February, and March, 2016
January February March
Budgeted sales (in units)
Budgeted selling price per unit
Budgeted sales (in dollars)
MERLINE MANUFACTURING
Budgeted Income Statement
For Months of January, February, and March, 2016
January February March
Sales
Cost of goods sold
Gross profit
Expenses
Sales commissions
Advertising
Store rent
Administrative salaries
DepreciationOffice equipment
Other expenses
Total expenses 0 0 0
$0 $0 $0

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