Mercury, Inc., produces cell phones at its plant in Texas. In recent years, the companys...
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Mercury, Inc., produces cell phones at its plant in Texas. In recent years, the companys market share has been eroded by stiff competition from overseas. Price and product quality are the two key areas in which companies compete in this market. A year ago, the companys cell phones had been ranked low in product quality in a consumer survey. Shocked by this result, Jorge Gomez, Mercurys president, initiated a crash effort to improve product quality. Gomez set up a task force to implement a formal quality improvement program. Included on this task force were representatives from the Engineering, Marketing, Customer Service, Production, and Accounting departments. The broad representation was needed because Gomez believed that this was a companywide program and that all employees should share the responsibility for its success. After the first meeting of the task force, Holly Elsoe, manager of the Marketing Department, asked John Tran, production manager, what he thought of the proposed program. Tran replied, I have reservations. Quality is too abstract to be attaching costs to it and then to be holding you and me responsible for cost improvements. I like to work with goals that I can see and count! Im nervous about having my annual bonus based on a decrease in quality costs; there are too many variables that we have no control over. Mercurys quality improvement program has now been in operation for one year. The companys most recent quality cost report is shown below.
Mercury, Inc.
Quality Cost Report
(in thousands)
Last Year
This Year
Prevention costs:
Machine maintenance
$
290
$
160
Training suppliers
7
15
Quality circles
23
80
Total prevention costs
320
255
Appraisal costs:
Incoming inspection
50
26
Final testing
165
84
Total appraisal costs
215
110
Internal failure costs:
Rework
130
66
Scrap
78
60
Total internal failure costs
208
126
External failure costs:
Warranty repairs
70
28
Customer returns
268
96
Total external failure costs
338
124
Total quality cost
$
1,081
$
615
Total production cost
$
4,190
$
4,590
As they were reviewing the report, Elsoe asked Tran what he now thought of the quality improvement program. Tran replied. Im relieved that the new quality improvement program hasnt hurt our bonuses, but the program has increased the workload in the Production Department. It is true that customer returns are way down, but the cell phones that were returned by customers to retail outlets were rarely sent back to us for rework.
Required:
1.
Expand the companys quality cost report by showing the costs in both years as percentages of both total production cost and total quality cost. Round your percentage answers to 1 decimal place (i.e 0.1234 should be entered as 12.3).
Mercury, Inc.
Quality Cost Report
(in thousands)
Last Year
This Year
Amount
Percentage of Total Production Cost
Percentage of Total Quality Cost
Amount
Percentage of Total Production Cost
Percentage of Total Quality Cost
Prevention costs:
Machine maintenance
$290
%
%
$160
%
%
Training suppliers
7
15
Quality circles
23
80
Total prevention costs
320
255
Appraisal costs:
Incoming inspection
50
26
Final testing
165
84
Total appraisal costs
215
110
Internal failure costs:
Rework
130
66
Scrap
78
60
Total internal failure costs
208
126
External failure costs:
Warranty repairs
70
28
Customer returns
268
96
Total external failure costs
338
124
Total quality cost
$1,081
$615
Total production cost
$4,190
$4,590
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