McDonald’s When a customer drives up to the speaker box at someMcDonald’s drive-throughs, their order is placed with an employeelocated in a distant call center. The order, along with aphotograph taken to the match the customer with the order, is theninstantly displayed on a video screen in the food preparation areaof the restaurant where the order is placed. Brainerd, Michigan –Ellie Feld pulled into the drive-through lane at McDonald’s theother day, craving a double cheeseburger. As she leaned out of thewindow of her Chevy Blazer to place her order through a speakerbox, Feld was greeted by the friendly voice of an order taker shethought was working inside. Not even close. Four states away in aColorado Springs, CO call center, “Linda” recorded Feld’s order andflashed it onto a computer screen inside the kitchen of theBrainerd McDonald’s. Less than 2 minutes later, Feld drove away, asmile on her face and a burger in hand. In these McDonald’s testsites, the drive-through turnaround time improved by 20 seconds andorders contained fewer mistakes. “In most McDonald’s you’ve gotsomeone to take the order, make the change, and go get the food –you’ve got somebody doing three things,” said Glenn Cook, owner ofBrainerd McDonald’s. “Here, someone is sitting at the call centerand they have nothing else to do. They are not multi-tasking.”

Question-1 (40 pts) What aspects of McDonald’s productionprocess are tradable?