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McDonald's is a good example of a brand that is constantly evolving based on the changing...

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General Management

McDonald's is a good example of a brand that is constantlyevolving based on the changing demands of their customer. Theevolution of their coffee offerings based on competition fromStarbuck's is another example of how they respond to these changeswith brand extensions. What are some other examples of effectivenew product introduction promotions? What are the most effectivemethods for communicating information about new products toemployees and customers?

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