McDonalds in the early Kroc years. What was the value proposition offered by McDonalds? What brought...

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McDonalds in the early Kroc years. What was the valueproposition offered by McDonalds? What brought customers(repeatedly) in the door? What did the SWOT analysis look like atthis time? McDonalds in the Skinner years (c, 2003) Had the valueproposition changed? How does a SWOT analysis look different? Whatdo those changes suggest about the need to adapt? McDonalds (2017)How does a SWOT analysis look different? What do those changessuggest about the needing to constantly challenge your valuepropositions for your targeted markets?

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McDonalds in the early Kroc years serving up barbecue slowcooked for hours in a pit stocked with hickory chips imported from Arkansas The feature item at McDonalds Famous BarBQ was a barbecued beef ham or pork sandwich with french fries for 35 cents The eclectic 25item menu included everything from tamales and chili to peanut butter and jelly sandwiches to ham and beaked beansThe 25cent aristocratic hamburger After World War II the McDonalds discovered something surprising about their barbecue restaurant80 percent of their sales came from hamburgers The more we hammered away at the barbecue business the more hamburgers we sold The brothers closed their doors for three months and overhauled their business as a selfservice restaurant where customers placed their orders at the windows They fired their 20 carhops and ditched their silverware and plates for paper wrappings and cups so that they no longer needed a dishwasher they simplified their menu to just nine itemshamburgers cheeseburgers three soft drink flavors in one 12ounce size milk coffee potato chips and pie The whole concept was based on speed lower prices and volume Taking a cue from Henry Fords assembly line production of automobiles the McDonald brothers developed the Speedee Service System and mechanized the kitchen of their roadside burger shack Each of its 12person crew specialized in specific tasks and much See Answer

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