McDonalds in the early Kroc years. What was the valueproposition offered by McDonalds? What brought customers(repeatedly) in the door? What did the SWOT analysis look like atthis time? McDonalds in the Skinner years (c, 2003) Had the valueproposition changed? How does a SWOT analysis look different? Whatdo those changes suggest about the need to adapt? McDonalds (2017)How does a SWOT analysis look different? What do those changessuggest about the needing to constantly challenge your valuepropositions for your targeted markets?
