McDermott Company developed a new industrial component called IC-75 that offers...

70.2K

Verified Solution

Question

Accounting

McDermott Company developed a new industrial component called IC-75 that offers superior performance relative to the comparable component sold by McDermotts primary competitor. The competing part sells for $1,220 and needs to be replaced after 2,020 hours of use. It also requires $210 of preventive maintenance during its useful life.
The IC-75s performance capabilities are similar to its competing product with two important exceptionsit needs to be replaced after 4,040 hours of use and it requires $310 of preventive maintenance during its useful life.
Required:
From a value-based pricing standpoint:
What is the reference value McDermott should consider when pricing IC-75?
What is the differentiation value offered by IC-75 relative the competitors offering for each 4,040 hours of usage?
What is IC-75s economic value to the customer over its 4,040-hour life?
What range of possible prices should McDermott consider when setting a price for IC-75?
image

Answer & Explanation Solved by verified expert
Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:
  • Unlimited Question Access with detailed Answers
  • Zin AI - 3 Million Words
  • 10 Dall-E 3 Images
  • 20 Plot Generations
  • Conversation with Dialogue Memory
  • No Ads, Ever!
  • Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!
Become a Member

Other questions asked by students