Martin Sorrell, chairman of WPP Group PLC, the huge $15 billionadvertising and public relations firm, is a strong believer in theuse of email. He emails all of his employees once a month todiscuss how the company is doing, address specific issues, andoffer his perspectives on hot issues, such as new business modelsfor the Internet. He believes that it keeps people abreast of whathe is working on. Technology can also enable much moresophisticated forms of communication in addition to knowledgesharing. Cisco, for example, launched Integrated WorkforceExperience (IWE) in 2010.109 It is a social business platformdesigned to facilitate internal and external collaboration anddecentralize decision making. It functions much like a Facebook“wall”: A real-time news feed provides updates on employees’ statusand activities as well as information about relevant communities,business projects, and customer and partner interactions.(350words)

1. Explain how technology can enable sophisticated forms ofcommunication to be used for knowledge sharing within anorganization.
2. Critically discuss why “electronic” or “virtual” teams arecritical in combining and leveraging knowledge in organizations andhow they can be made more effective