Mark's Market plans a weekend discount on organic avocados, reducing the price from $2.00 to $1.50....

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Accounting

Mark's Market plans a weekend discount on organic avocados, reducing the price from $2.00 to $1.50. Promotion costs $500. Mark expects avocado sales to increase by 50%, but expects a 15% decline in organic tomato sales. Weekly data are:

Product

Sales Price

Variable Costs

Sales Volume

Organic Avocados

$2.00

$1.00

600

Organic Tomatoes

$1.50

$0.75

500

Requirement: Analyze the impact on sales and profitability.

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