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Marketing Plan Proposal

You will work on an individual marketing project throughout the semester, with the objective of creating a marketing plan for a product/service in the local/regional/national market. You will submit a brief proposal AND a final version of a Marketing Plan for your chosen business/brand/product/service etc.

The objective of the project is to identify a product or service with underserved or unserved market segment and create a marketing plan for that segment. You may choose any product/service or brand available in the market.

A brief project proposal (one page) is due by the end of Module 2 (November 7th), with sufficient justifications on the choice of the product or service, subject to my approval.

Your proposal should include the main points of your marketing plan. It should include, but not limited to:

1. Describe the business mission and objectives of your chosen company/brand.

2. Describe the company or brand's products or services.

3. Describe the segment(s) of the market currently being served by the company or brand.

4. Identify (with justifications) a related market segment that is either underserved or unserved by the company/brand.

5. How do you plan to serve that newly identified market segment?

Please submit your proposal in Word format. Type it in Times New Roman, font size 12. In-text citations and references (if there is any) should be in APA format.

- AND-

Part 1 of the Marketing Plan

Part 1 of the Marketing Plan Complete the following along with the references used here.

• Company and industry overview.
• Details regarding the company's products or services.
• Conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the brand, including competitor analysis.

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