Marketing Plan
From the real international market, select a company of yourchoice wishing to start its activities in Saudi Arabia. The Companyhired you as Marketing Manager of Saudi Arabian Region.
You have to establish a marketing department starting from theAnalysis of the market, formulate overall marketing goals,objectives, strategies, and tactics within the context of anorganization's business, mission, and goals designing and planningthe entire function.
Write a Marketing Plan considering the followingpoints
- Introduction, Goals and Objectives
To introduce this section you should include the "missionstatement" of the business; an idea of what its goals are forcustomers, clients, employees and the consumer.
- Introduction about the business.
- Business vision and mission
- Business objective.
- Products and services offered
- Environmental Analysis
Conduct an environmental analysis that looks at and comments onyour local area and your network of business contacts, competitorsand customers.
- Target Market Analysis
Identify the target market, describing how the company will meetthe needs of the consumer better than the competition does.
- SWOT Analysis
Conduct a SWOT analysis for your chosen company based on yourresearch.
Strengths: List the strengths of the businessapproach;
Weaknesses: Describe the areas of weakness inthe company's operations;
Opportunities: Examine factors that may improvethe business's chances of success;
Threats: List the external threats to thebusiness' success.
- Marketing Mix (4 P’s ) Analysis
Describe each of the 4Ps of your chosen company.
Product or Service
Identify the product or service by what it is, who will buy it,how much they will pay for it and how much it will cost for thecompany to produce it, why a consumer demand exists for yourproduct, and where the product sits in comparison to similarproducts/services now available.
Place
Identify the location of the business, why it is located there(strategic, competitive, economic objectives), the expected methodsof distribution, and timing objectives.
Promotion
Describe the type of promotional methods that will be used.Identify techniques such as word of mouth, personal selling, directmarketing, sales promotion etc. television, radio, social media andnewspaper ads.
Price
The prices of the products or services that reflects the overallcompany strategy. Should be competitive as well as a reflection ofthe quality, costs and profit margin.
