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Marketing Plan

From the real international market, select a company of yourchoice wishing to start its activities in Saudi Arabia. The Companyhired you as Marketing Manager of Saudi Arabian Region.

You have to establish a marketing department starting from theAnalysis of the market, formulate overall marketing goals,objectives, strategies, and tactics within the context of anorganization's business, mission, and goals designing and planningthe entire function.

Write a Marketing Plan considering the following points(2x5=10 Marks)

1. Introduction, Goals and Objectives

To introduce this section you should include the "missionstatement" of the business; an idea of what its goals are forcustomers, clients, employees and the consumer.

a. Introduction about the business.

b. Business vision and mission

c. Business objective.

d. Products and services offered

2. Environmental Analysis

Conduct an environmental analysis that looks at and commentson your local area and your network of business contacts,competitors and customers.

3. Target Market Analysis

Identify the target market, describing how the company willmeet the needs of the consumer better than the competitiondoes.

4. SWOT Analysis

Conduct a SWOT analysis for your chosen company based on yourresearch.

Strengths: List the strengths of the business approach;

Weaknesses: Describe the areas of weakness in the company'soperations;

Opportunities: Examine factors that may improve the business'schances of success;

Threats: List the external threats to the business'success.

5. Marketing Mix (4 P’s ) Analysis

Describe each of the 4Ps of your chosen company.

Product or Service

Identify the product or service by what it is, who will buyit, how much they will pay for it and how much it will cost for thecompany to produce it, why a consumer demand exists for yourproduct, and where the product sits in comparison to similarproducts/services now available.

Place

Identify the location of the business, why it is located there(strategic, competitive, economic objectives), the expected methodsof distribution, and timing objectives.

Promotion

Describe the type of promotional methods that will be used.Identify techniques such as word of mouth, personal selling, directmarketing, sales promotion etc. television, radio, social media andnewspaper ads.

Price

The prices of the products or services that reflects theoverall company strategy. Should be competitive as well as areflection of the quality, costs and profit margin.