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Marketing Managment B Minimum 8 Pages Refrence maximum 10 refrences The question is Discuss the models concepts that are...

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Accounting

Marketing Managment B

Minimum 8 Pages

Refrence maximum 10 refrences

The question is

Discuss the models concepts that are used byconsultants/companies to scan macro-micro and marketenviroments?

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3.9 Ratings (413 Votes)
The models concepts that are used by consultantscompanies to scan macromicro and market environment Micromarketing Segmentation Micromarketing focuses on a small target group in the market It looks for demographic data to identify a specific type of buyer for a companys product or service Computers have made this type of segmentation easy to do A small insurance agency in a large city can target    See Answer
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