Marketing Huawei Technologies Brief History Huawei Technologies Co., Ltd. is a Chinese multinational technology company that provides telecommunications...

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General Management

Marketing
Huawei Technologies Brief History Huawei Technologies Co., Ltd.is a Chinese multinational technology company that providestelecommunications equipment and sells consumer electronics,including smartphones and is headquartered in Shenzhen, Guangdongprovince. The company was founded in 1987 You have been appointedas a Marketing Specialist to assist Mancosa to develop a MarketingPlan for year 2020. Please note: Your Marketing Plan must be basedon market research, situation analysis and must clearly presentmarketing mix strategies and tactics that are likely to achieveHuawei Technologies business goals. It is important that youexplain the rationale for your recommendations - why you arerecommending these strategies and tactics - and why the 'client'should believe your recommended marketing strategies andimplementation will be successful. Project Requirements: Develop aMarketing Plan that will help Huawei Technologies to attain acompetitive advantage in a customer driven market: ReportStructure: The Marketing Plan should have the following headingsEach section should start on a new page. 1. Title Page: ? Includesthe title, submission date and your name/student number. 2. Tableof Contents: ? Page with major section names and their associatedpage numbers. 3. Executive Summary: (3) ? Summary of the highlightsof the entire plan. ? Tip: It is easiest to write this last. 4.Situation Analysis: (10) ? Summary of the key market andenvironmental factors, Tip: PESTEL, SWOT analysis. 5. CompetitiveReview: (10) ? Including a focused marketing review of the companyand their top three competitors. 6. Segmentation of customers (15)? Discuss the segmentation variables and select one that should beused by Huawei Technologies. 7. Marketing Mix strategies (20) ?Discuss, Product, Price, Place, Promotion and the extended 3Ps. 8.Bibliography: (2) ? Include all of your sources includinginformation from articles, books, websites and other sources inHarvard style.

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Marketing Plan Huawei Technologies Executive summary Huawei is a leading mobile phone organization operating in the international mobile phone industry The company gave a strong competition to the iPhone inc which is an international leading mobile phone brand But the competition is rising with the passage of time and it has become difficult for the organization to grow continuously in such a competitive market The PESTLE analysis is used to show the impact of political legal economic social technological and environmental forces over the organization in recent times the market segmentation shows two potential market form which youngsters is used as a potential target market to how the revenue and consumer size in the international market Finally using 3Ps marketing mix strategy some beneficial strategies are recommended to influence buying decision of the target market Table of Contents 1 Introduction 1 Introduction 2 External environmental analysis 4 Market segmentation 5 Marketing Mix strategy 7 References 1 Introduction Huawei is a Chinese multinational telecommunications hardware and distribution corporation headquartered in Guangdong China Founded in 1987 the firm originally concentrated on the manufacturing of mobile switches but extended its activities to include the development of telecommunications networks and the production of communications equipment Wong 2019 In last five years the growth rate of Huwei has been raised From 2016 to 2018 the growth rate of employes raised by 25 to 31 and now it is gworing at a 35 in intertaional makret Hooker Palumbo 2019 The continuous development of technology has created strong competition in the electronics industry so this report will analyze the external market environment to recommend the marketing plan for Huawei in order to increase growth See Answer

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