Marketing channel decisions do not have a strong influence on the other elements of the marketing mix $($product$,$ pricing and promotion$).$

$(1$pts$)$

Question $12-$ Marketing channel decisions do not have a strong influence on the other elements of the marketing mix $($product$,$ pricing and promotion$).$

True

False

$13)$

Distribution channels are the $\_\_\_\_\_\_\_$ flexible component of the marketing mix $($the $4$ P$\text{'}$s$).$

$(1$pts$)$

Question $13-$ Distribution channels are the $\_\_\_\_\_\_\_$ flexible component of the marketing mix $($the $4$ P$\text{'}$s$).$

most

least

$14)$

Marketing channels create four types of utility for consumers including

$(1$pts$)$

Question $14-$ Marketing channels create four types of utility for consumers including

place, time, possession, and form.

location, form, availability, and suitability.

form, time, location, and promotion.

position, price, possession, and place.

$15)$

Which of the following best describes possession utility?

$(1$pts$)$

Question $15-$ Which of the following best describes possession utility?

products being available in places where the customers wish to purchase them.

having a company's products available when a customer needs them.

the customer having access to the product to use now or store and use later.

being able to legally own a product despite restrictions on trade.

$16)$

Place utility is something that customers receive when

$(1$pts$)$

Question $16-$ Place utility is something that customers receive when

products are available in locations where consumers want to buy them.

they make purchases with credit and debit cards.

they can stock up on products they need but not use them right away.

retailers remain open $24$ hours a day.

$17)$

In a simple economy of five producers and five consumers, there would be $\_\_\_\_$ transactions possible without an intermediary and $\_\_\_\_$ transactions possible with one intermediary.

$(1$pts$)$

Question $17-$ In a simple economy of five producers and five consumers, there would be $\_\_\_\_$ transactions possible without an intermediary and $\_\_\_\_$ transactions possible with one intermediary.

$10$; $25$

$30$; $10$

$25$; $10$

$16$; $8$

$18)$

Marketing intermediaries can actually $\_\_\_\_\_\_\_$ costs of exchanges because they perform services or functions efficiently.

$(1$pts$)$

Question $18-$ Marketing intermediaries can actually $\_\_\_\_\_\_\_$ costs of exchanges because they perform services or functions efficiently.

increase

reduce

maintain

$19)$

If a wholesaler is eliminated from a marketing channel, it will

$(1$pts$)$

Question $19-$ If a wholesaler is eliminated from a marketing channel, it will

not eliminate the functions performed by that wholesaler.

cut costs and lower prices.

eliminate the functions performed by that wholesaler.

lead to lower costs but higher prices.