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Marketing agility is the ability to quickly assess market trends, make rapid business decisions and reduce...

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General Management

Marketing agility is the ability to quickly assess markettrends, make rapid business decisions and reduce the waste byremoving uncertainty. Agile marketing is the formal approachthrough which these ideas are brought into existence.

Introduce the concept of Marketing Agility, tools that supportit as the Agile Model, with examples for a company or two whichsuccessfully reaped the fruit of this agility.

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The concept of marketing agility has been immensely growing past decades where the focus here is how marketers structure thier firms in such way that it achieves speed at a faster rate by optimizing the market shift quickly get the change in support for sales teams to address the consumer expectations before the competition The marketing agility was often confused with the speed whereas many market specialists have clearly differentiated this concept of speed being agile in clear terms Speed is something that does the repetitive tasks at a faster rate whereas agility is where there is engagement with the environment to sense and respond fast to stimuli to drive the best possible result So as per this concept the marketing agility has emerged to counter the marketing issues and stay ahead with the competition Agility in marketing in todays context is an    See Answer
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