Marketing agility is the ability to quickly assess market trends, make rapid business decisions and reduce...

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General Management

Marketing agility is the ability to quickly assess markettrends, make rapid business decisions and reduce the waste byremoving uncertainty. Agile marketing is the formal approachthrough which these ideas are brought into existence.
Introduce the concept of Marketing Agility, tools that supportit as the Agile Model, with examples for a company or two whichsuccessfully reaped the fruit of this agility.

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Although the market has a clear and definite set of goals that has not changed over the centuries the way in which these goals are achieved has changed dramatically since people began to develop a comprehensive marketing strategy These changes are sometimes interesting fast and powerful One of the latest trends in this line is the rise of market agility which has become a popular word in the marketing world But as we know not every word zz is really relevant in the end so lets see how market agility is maintained in this Market Agility However before we can determine how market agility is affected we need to know what these two terms mean and in turn understand what market See Answer

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