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marketing 3650 It's Your Turn. Show Us What...

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Accounting

marketing 3650
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It's Your Turn. Show Us What You Know Shannon's Brewery in Keller, Texas is considering using a sales team to help it penetratu market areas not served by its current distributors. However, Shannon Carter, the CEO, wants to know whether it would be cheaper to hire an independent outside sales force rather than hire and train his own sales personnel. Estmates are that the costs of hiring. training, and maintaining his own sales force would entail fixed costs of salaries and administrative overhead of $300,000 per year. These sales people would also receive a 2.6% commission on all sales. If poing with the independent sales force option, all costs would be variable in that these reps would be paid a commission of 9.5% on all sales. At what level of sales will the costs of each sales force be equal? Round your answer to the nearest dollar value. Round your answer to the nearest one dollar

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