Marketers frequently appeal to consumers self-concept. Please answer the questions below related to a) Explain...
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Marketers frequently appeal to consumers self-concept. Please answer the questions below related to
a) Explain the two means via which consumers can perceive self-esteem, and use marketing-related examples to demonstrate how marketers satisfy consumers need for self-esteem in both ways (show at least one example for each means). (10 marks)
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