Market researchers showed three versions of the same ad to three different groups and collected...
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Market researchers showed three versions of the same ad to three different groups and collected their feedback in the following table Based on the overall sample what price point would market researchers be most likely to recommend to their client Ad 1 Ad 2 Ad 3 Total 5 15 9 48 18 75 15 25 57 29 67 153 25 35 32 17 13 Total 98 94 98 O 5 15 O 5 35 O 15 25 O 25 35 62 290
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