Marilyn Helm Retailers is attempting to decide on a location for a new retail outlet. At...

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Accounting

Marilyn Helm Retailers is attempting to decide on a location fora new retail outlet. At the? moment, the firm has three?alternatives: stay where it is but enlarge the? facility; locatealong the main street in nearby Newbury?; or locate in a newshopping mall in Hyde Park.

The company has selected the four factors listed in thefollowing table as the basis for evaluation and has assignedweights as? shown:

?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????  

Factor

Factor Description

Weight

Present LocationPresent Location

NewburyNewbury

Hyde ParkHyde Park

1

Average community income

0.400.40

3535

5555

5050

2

Community growth potential

0.150.15

1515

2525

8080

3

Availability of public transportation

0.200.20

2525

5555

5555

4

Labor? availability, attitude, and cost

0.250.25

8585

5555

4545

?a) Based on the given? information, the best location forMarilyn Helm Retailers is to open the new retail outlet in _____,with a total weighted score of_____?(Enter your response rounded totwo decimal? places.)

?b) A new subway station is scheduled to open across the streetfrom the present location in about a? month, so its third factorscore should be raised to 75. Then, the best location for MarilynHelm Retailers is to open the new retail outlet in ______, with atotal weighted score of ____.(Enter your response rounded to twodecimal?places.)

Answer & Explanation Solved by verified expert
4.3 Ratings (741 Votes)
a The total weighted score for a location is calculated by multiplying the factor weights with the respective location score and then adding them The location with the highest total weighted score    See Answer
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