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Many retailers across the globe are using sensory marketing to enhance customers' experience and increase sales...

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General Management

Many retailers across the globe are using sensory marketing toenhance customers' experience and increase sales in their stores.Explain how sensory marketing works to impact the consumerdecision-making process. Is sensory marketing always effective?What are the main issues that retailers have to consider tosuccessfully use sensory marketing in their stores?

Answer & Explanation Solved by verified expert
4.3 Ratings (1066 Votes)
What is Sensory Marketing A huge list of theories is availableon how to appeal and attract your customers but of all the sensorymarketing makes the approach simple by appealing to few thingswhich are foundational and common yes the five senses In thismarketing strategy you reach your target audience senses andinfluence their behaviour There are several industries but not allwhere this    See Answer
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