Location Score Factor (100 points each) Weight A B C Convenience...
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Finance
| Location Score | ||||||
| Factor (100 points each) | Weight | A | B | C | ||
| Convenience | .15 | 81 | 91 | 66 | ||
| Parking facilities | .20 | 70 | 98 | 97 | ||
| Display area | .18 | 89 | 89 | 93 | ||
| Shopper traffic | .27 | 88 | 89 | 82 | ||
| Operating costs | .10 | 96 | 87 | 97 | ||
| Neighborhood | .10 | 85 | 91 | 81 | ||
| 1.00 | ||||||
a. Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)
| Location | Composite Score |
| A | |
| B | |
| C | |
b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.
-
B
-
A
-
C
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