Listed below you will find some WEAKNESSES and THREATS forStarbucks, read them

carefully then proceed to answer the questions that follow:

Starbuck Weakness

:

1) Customers not willing to wait in long lines at stores duringmorning rush hour and lunch hour.

2) Coffee dominant business with a poor reputation forcreativity around new product and companion productdevelopment.

3) Too dependent on word of mouth to create brand awareness.

Starbucks Threats:

1) Better value offered by local coffee house shops and nationalcompanies like Dunkin Donuts and McDonalds McCafe.

2) Downturn in the economy can decrease customer traffic andspending.

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PART I : MARKETING ASSIGNMENT QUESTIONS

1). Assume you are the Vice President of Marketing forStarbucks.

Select 1 Weakness and 1 Threat from the list provided above,andexplain how you would recommend taking that selected weakness andturning it into a strength and the selected threat and turning itinto an opportunity.

Part 2:

Provide 2 explanations as follows:

2a) Explain how the weakness turned into a new strength wouldimpact the disciplines of Marketing, Finance, Management andOperations.

2b) Explain how the threat turned into a new opportunity wouldimpact the disciplines of Marketing, Finance, Management andOperations.

(3-4 Pages)