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list and describe the six rules that show how culture and its appreciation serve as a...

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General Management

list and describe the six rules that show how cultureand its appreciation serve as a tool to secure marketingsuccess.

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Culture refers to the views ideas belief that influence the behavior of individual or group Culture plays important role when doing business globally Global firms need to understand the culture of foreign countries before doing business Culture of people in different countries influence their buying decision This contributes to the success of the product or service    See Answer
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