Lisa Willis is the advertising manager for Bargain Shoe Store. She is currently working on...
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Lisa Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $ in fixed costs to the $ currently spent. In addition, Lisa is proposing that a price decrease $ to $ will produce a increase in sales volume to Variable costs will remain at $ per pair of shoes. Management is impressed with Lisa's ideas but concerned about the effects that these changes will have on the breakeven point and the margin of safety. 
Lisa Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas
include the installation of a new lighting system and increased display space that will add $ in fixed costs to the
$ currently spent. In addition, Lisa is proposing that a price decrease $ to $ will produce a increase in sales
volume to Variable costs will remain at $ per pair of shoes. Management is impressed with Lisa's ideas but
concerned about the effects that these changes will have on the breakeven point and the margin of safety.
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