Linda Bells is the president of a car accessories company in Germany. In order to expand...

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Linda Bells is the president of a car accessories company inGermany. In order to expand its business to Asia, she has decidedto set up an overseas sales office in Hong Kong. Stephen Crag, thesales and marketing manager, is assigned to be relocated to HongKong to oversee the business there. Stephen has requested thepresident that this overseas sales office be decentralized toprovide him with an opportunity to make timely decision in this newmarket.
a Explain why Stephen requested decentralization of authority inHong Kong.
b What possible disadvantages could result from thedecentralization of the sales and marketing function of theoverseas office?

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Answer Explain why Stephen requested decentralization of authority in Hong Kong One of the main distinguishing features of international marketing is that the customers of different regions have different requirements and tastes and preference Apart from this the See Answer

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