Let’s imagine you are the customer portfolio manager of
a wireless phone company. How should you...
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Let’s imagine you are the customer portfolio manager ofa wireless phone company. How should you be evaluated at the end ofthe quarter?Straight sales form your customer?Net sales (Sales minus cost to serve)? Customer satisfaction? Wouldit make more sense for you to be evaluated on a combination of howmuch your company made from your customers this quarter and also-as of this quarter- what the two-year projected value of yourcustomer base is? Five project value? Why?
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Lets imagine you are the customer portfolio manager of a wireless phone company How should you be evaluated at the end of the quarter Do straight sales form your customer Net sales Sales minus cost to serve Customer satisfaction Would it make
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