Logo
Home Study Material Contact Search
AI Chat FREE
  1. mathematics
  2. statistics
  3. les wants to know whether a funny ad or a serious

Les wants to know whether a funny ad or a serious ad is more effective at...

50.1K

Verified Solution

Question

Statistics

  • Les wants to know whether a funny ad or a serious ad is moreeffective at getting consumers to like his company, XYZ Toys. Herandomly assigns 100 consumers to watch the funny ad, the seriousad, or no ad at all (IV). After they watch the ad, he asks them howmuch they like XYZ Toys on a scale from 1 (Dislike a great deal) to7 (Like a great deal) (DV).
    • What form of study design is this?
    • Will the researcher be able to make claims aboutcausality with this study?

Answer & Explanation Solved by verified expert
4.1 Ratings (788 Votes)
a This study requires Likert scale We have to divide 100 consumers into three groups in completely randomized way using random number table random number generator or otherwise Then funny advertisement serious advertisement    See Answer
Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:
  • Unlimited Question Access with detailed Answers
  • Zin AI - 3 Million Words
  • 10 Dall-E 3 Images
  • 20 Plot Generations
  • Conversation with Dialogue Memory
  • No Ads, Ever!
  • Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!
Become a Member

Other questions asked by students

Mechanical Engineering
1.2K views

For the following, explain what each of them will do in MatLab by saying what the...

Accounting
1.2K views

The following information was taken from the records of Skysong Inc. for the year 2017: Income...

Biology
1.2K views

Explain how neuromodulators are different from neurotransmitters Include the type of neurotransmission they produce receptor...

Geometry
1.2K views

B 51 71 35 51 32 97 55 66 Similar using AA similarity 70

Basic Math
1.2K views

A manager must make a decision on shipping There are two shippers A and B...

Basic Math
1.2K views

Write the equation in logarithmic form.e=eThe equation in logarithmic form is

Statistics
1.2K views

denote the accompanying tabulation ps www webassign net web Student Assignment Responses last dep 31335557...

Statistics
1.2K views

Consider this statistical test hypothesis pair HO p 1 3 Ha p 1 2 This...

Statistics
1.2K views

A Food Marketing Institute found that 32 of households spend more than 125 a week...

Accounting
1.2K views

Lance's Diner tiene un especial de almuerzo caliente todos los das de la semana y...

Accounting
1.2K views

Required information Use the following information for the Exercises below. [The following information applies...

Finance
1.2K views

One year ago, your company purchased a machine used in manufacturing for $90,000. You have...